How to lay out the menu so that it is clear to both the store visitor and Google?
Today, "About Us" is no longer such an important page to give it a place at the top. Don't waste the most significant space. Unless you have very few items and are heavily focused on storytelling.
Almost everyone needs a website when starting a business. If you have already decided not to program it, but to choose a convenient platform to manage, it can be difficult to choose. All of them have attractive advertising, all of them promise a lot. We're biased, of course, but this video might help you decide. Here is a specific comparison between the two platforms - WIX and SHOPIFY.