Whether your Shopify theme is paid or not, sooner or later its developers release updates. They contain corrections of previous errors, new functions. Is it worth updating the theme and how to do it?
As you know, from July 1 Universal Analytics is gone and we're migrating to Google Analytics 4. If you haven't migrated to GA4 yet, we've prepared a quick guide on how to do so.
What is the most important factor that determines whether your website users will click the BUY button? No, not its color or location. It is TRUSTING you. Your consumers need to be sure that you are a reliable seller. How to convey credibility?
How to lay out the menu so that it is clear to both the store visitor and Google?
Today, "About Us" is no longer such an important page to give it a place at the top. Don't waste the most significant space. Unless you have very few items and are heavily focused on storytelling.